Designing a logo from scratch can be a very challenging task. Designing a brand image is a huge responsibility that can never be disregarded. Grabbing your audience’s attention with your design could be tough. But all these hurdles can be forged by focusing on your design basics.
Logo designing can be narrowed down to 7 basic principles of logo designing. These tips, when followed, could result in getting a logo that is not only eye-catching but can lure the way into your customer’s heart. In this article, we will explore how these 7 tips can help you in designing your best logos.
Tell a Story
Who doesn’t like to listen to a story?
If you can convey a story using your designs, then that is called the pro level of designing. Just think of the Mona Lisa painting, it is the most famous painting in the world. Why is it famous?The reason for it being famous is the story it tells. People want to know who she is and why Da Vinci painted her.
Now think of the Apple Computer logo, what comes to your mind?-Sophistication, premium, quality but why?, Apple computers have established them as a premium brand and through their logo, they tell their story.
Understanding the Brand
A designer makes a huge mistake when they disregard how a company works, their ethics and what they represent. Logo creates a first impression that persists forever. Professional logo design services contain an element that makes it different from others. You can find this element in a brand’s mission statement and using that statement you can design a logo that can stand out. Every brand has a message and clarity of purpose which a designer can use to create a custom logo.
Selecting a font for your logo or Typography can become a deciding factor for a logo. Typography is one of the best ways of transforming a logo. There are a lot of fonts that can be used for designing, and selecting the best can be tough. The best way to select a font is by selecting a few and creating variations. Then, choose the variation that looks the best and suits the company’s image.
Type of logo
We can find different types of logos in the market with a variety of styles and uses. Each type of logo has a different feature to it. Using them wisely is necessary for building a theme-based logo. Your selection must be based on industry standards and as per the client requirements.
Proportion and Simplicity
Proportion & Simplicity is the key when it comes to getting an attractive logo design. Keeping a balance makes the design clean and will pop out every element of the logo which can have an influential presence in the design. Many famous logos are simple yet sophisticated, alluring yet minimal.
The logo must be approached via a balanced mentality meaning you must have a grid, a scale or any other measuring aspect of the logo to ensure you are not making it out of balance.
Negative space can simply be defined as a space that is not influencing design indirect manner. A logo is created with text, image and other elements, what are left out is called the negative space. Negative space is not just empty space but a space that needs more attention.
Using negative space to your advantage will help you in creating the best logos. It creates attention to details of the elements that are present in the logo.
Uniqueness creates greatness on its own. A designer must keep in mind the importance of the uniqueness of any logo. The logo must be distinct from one another. You cannot deliver similar logos to two different clients. You can always take inspiration but never copy someone else’s work. As a professional logo designer, copying someone else works not only affects you but also your customers.
Combining all these principles can affect your design performance and can instantly upscale your standards, but it is hard. Designing is a skill that requires years of experience to sharpen. So, keep trying and get better day by day. The best way you can practice the designing skill is by participating in the graphic design contest. Here, you will compete with other designers for graphics and with time and experience, you can become a pro designer.
Hi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.