Monogram logos are a creative combination of letters arranged in such a manner that it looks like a symbol. Symbols are the best ways to express one’s inner self. It can showcase what you’re really about.
Logo creates a similar type of effect on your business. Your business represents you and hence it becomes necessary for you to get a unique logo that stands out.
This type of logo serves best for a business that wants a plain and simple logo. Every business uses some elements to express their business purpose but, it becomes fairly difficult for a designer to include these elements into the design. A monogram logo does not need these elements as the symbol created by the monogram logo acts as an element on itself.
Every business and industry use different category of a logo which is based on the psychology of the customers of that industry.
In this article, we will discuss the monogram logo and whether your business should choose this logo and psychology behind that, but, before that let’s find out what is monogram logo.
What is a Monogram Logo?
Monogram logo is a logo that uses a letter of the business name to form an acronym. These acronyms are used to form a logo. These letters are stylized using colors, placement, typography and other elements. Some of the best business that uses monogram logo are HP Computers, LG Technologies, Gucci, etc.
When to use the Monogram Logo?
The monogram logo is a stylized representation of your business name. It acts like an identification mark that is unique to your business. This type of logo is best for a startup as it helps the customer to remember the business name. If your business is new and wants to stand out with a unique logo then this logo acts best. This logo uses a minimalist approach towards designing which conveys their hassle-free and elegant service.
Characteristics of Monogram Logo
Monogram logo is unique and uses a simple design approach which makes it a very popular logo. If you want this logo for your business then these traits might interest you-
It Stands Out
Monogram logo really stands out and it is perceived as a premium logo. It creates a unique visual branding that creates an impression. And that’s the goal, leave an impression in your customer mind that he or she loves.
People Remembers
Can you forget the logo of IBM, CNN, NASA, and HBO?
People remember this logo because they all have one thing in common and that is the use of initials. Making your big corporate name like the National Aeronautics and Space Administration, condense into small initials like NASA, can help many people to remember their name. If your business has a long name that is hard to remember then you can use this logo as your brand identity.
Businesses Who Are Global Players
The global brand has to click with everyone and the best way to approach that is by using a monogram logo. Monogram logo can be recognized just by seeing their brand initials which makes it the best option for global businesses to use this type of logo.
The Psychology Behind Monogram Logo
Every logo influences customers in a different way like logo color, typeface and other integral elements of a logo. It is easy to remember a logo and can take space in the customer psyche. Here, the principle of familiarity helps the business to sell or generate leads. This principle helps the business to connect with the customer on a deeper level. In marketing, there is a saying
-If your content shows up 7 times in front of the customer then the customer will most likely convert.
Marketing Rule of 7
But, this type of logo uses initials heavily so a new business can struggle to influence new clients or people who are not familiar with their brand. To prevent this, many businesses add the full name of the business under their logo.
Conclusion
Your logo is a very personalized thing that requires a lot of attention. A professional design not just delivers the designs but the meaning behind the design. At first glance, the logo must impress their audience and convey the underlying message. If you are hiring logo design services for your graphic need, then you should only choose those designs that are crystal clear in expressing what the business is all about. Seeking professional help can make your job easy and the results will be awesome.