Mascot logo is one of the oldest logo designs after the Emblem logo. Mascot logo is made up of two different words, ‘Mascot’ or ‘mascotte’ is a French word which means lucky charm and logo means a symbol or character.
Everyone has a lucky charm or lucky symbol that they put on everything like mobile phone cover, home wallpaper etc.
A business is a very important part of the business owner’s life. They put in blood and sweat to build a structure that not only helps them monetarily, but also fulfills them emotionally.
So, why not use this lucky charm in your business?
The best way to introduce a symbol or character into your business is through a logo. A logo means your business image, the identity that everyone perceives about you.
You can add personalization to your logo by using a mascot. Mascot logo creates a personal relationship with your customer by expressing themselves as a unique personality.
However, this type of logo is not for everyone as there are few drawbacks that could affect your marketing and strategy in the coming future.
In this article, we will discuss about what these drawbacks are and when you should use the mascot logo. But before beginning to answer these intriguing questions, let’s find out what is a mascot logo?
What is a Mascot Logo?
The mascot Logo is a logo designed using an animal, person or an object of special significance. This type of logo establishes a connection with the consumers and sneaks into their daily life. The best examples of mascot logo are KFC’s Colonel Sanders, Wendy’s logo, McDonald’s joker and much more.
What Makes Mascot Logo Different?
Mascot logos are very different as their design requires including emotion and motive. Many sports teams have their official mascot (generally an animal) representing them. The character of team and their gaming stance is often judged by the mascot they are using for example- a lion mascot plays like a king, Panther mascot plays very sneaky game etc, you get the idea!
When to Use the Mascot Logo for Your Business?
Choosing a logo is personal preference and totally depends on you. There are logos that are industry specific like emblem logos which are used by big organizations or schools similarly mascot logo are used by sports team, tech companies, Food and beverage industry most often.
If you find your competitors using this kind of logo then you can use this. But ultimately it depends on your preferences and what you want. A logo is a very personal thing for a business man and it should be unique.
There are many sites providing consultations for logo design services, or you can use EveryDesigns free consultation. You can consult the experts whether to get a mascot logo or some other type of logo. One key thing to remember is you should think about the long term pros and cons of using the design.
Psychology behind Mascot Logo
Psychology plays a very important part in marketing your product. People buy specific brands due to the influence it left on them. In social psychology, mere-exposure effect or familiarity principle affect the buying behavior of a person.
According to the familiarity principle, a person buys the products that are familiar to him, which has left a positive influence after using the product. But, using too much familiarity makes it boring.
To make the brand fresh and interesting, you need to introduce something new in the equation. Putting a familiar character in a new environment fulfills both needs. This is the reason TV ads keep on changing but with the same character.
Using mascot symbols is a powerful way to invoke emotions which can be highly effective in creating brand presence. Humans are emotional beings which makes them receptive towards an emotional approach rather than any other approach.
A Logo plays an important role in any business and mascot logo can add significant charm to it. Using an animal, person or symbol to express your business can influence people in choosing you over others. You must choose a logo design service very carefully as crafting a logo is easy but a mascot logo is very difficult to master.
Mascot logo has underlying message that must be addressed. This helps people to connect better with the product and become more familiar with your brand.