A successful business needs a successful graphic design strategy. A strategy helps the business in taking necessary action and adequate guidance to increase business growth.
There are a lot of factors that go into building an effective business strategy, but, when it comes to graphic design strategy, it’s all about the visuals and representing your business visually to your customers.
This guide will help you in building a successful graphic design strategy that can skyrocket your business growth, but, before that let’s find what does an effective graphic design strategy means.
What Does an Effective Graphic Design Strategy Mean?
Graphic design is a creative piece that is visually appealing to look at and when you strategize the production and display for the graphic design then it is called a graphic design strategy.
The purpose of having a defined graphic design strategy is to deliver a clear brand message among your audience. It is all about visual branding and creating a visual presence among your clients. The idea behind having a strategy is to integrate business with a creative visual idea to promote business growth.
Why Does Graphic Design Strategy Matter For Your Business?
Graphic design plays an important role in business and commerce. Design is more than aesthetic but a way of communication that helps viewers in understanding the underlying concept of design.
Business uses graphic design in a variety of areas like website design, logo design, business card design, flyer design, etc. the objective of using these tools is to inform the viewers about the business.
When a piece of information is shared via audio, three days later the percentage of data retention is just 10%, whereas, when the same information is presented visually, three days later the percentage of data retention is 65%. It provides us clear evidence of how important visuals are for a business.
An Infographic design that is one of the most used visual marketing tools and uses visual graphics heavily has the potential of increasing the website traffic by 12%, which is a significant amount of growth.
Here is the Guide on Building an Effective Graphic Design Strategy for Your Business
Display Your Brand Identity
Your brand identity is the key to success, therefore, it becomes important for your business to display the brand identity with pride. A strong brand identity attracts customers automatically and customers tend to trust you more.
Graphic design helps in establishing a groundwork for a business to brand its business. Branding enhances business outreach and ensures a brand is recognized easily.
When a business works more on the branding part rather than the sales part, the business tends to grow with a “J-curve”. The reason for this is the influence of branding on the customers and the decision to purchase the product or services.
Create the Awareness of Your Brand
A graphic design element like flyer, poster, business card, logo design, etc. address the clients about the business. The purpose of using these elements is to create brand awareness.
Brand awareness is how easily your brand is recognized by potential customers. To understand the effect of this factor, we have to dig deep into the psychological factor behind brand awareness.
The psychology behind creating brand awareness is to establish positive memory among the customers interacting with the brand. People tend to trust those who they are familiar with, therefore, it becomes important for a business to become familiar with the customers.
In psychology, this is called the mere-exposure effect and in layman’s term, it is called the familiarity principle. According to this principle, people tend to develop a preference for things merely because they are familiar with them.
You can use this psychological phenomenon to your advantage and use visual designs to advertise and make people aware of your brand.
Stand Apart From Your Competitors
The market is always competitive and is constantly changing as time passes. It becomes a hefty challenge for a business to adapt according to the needs of the consumers.
If a business does not adapt to the market then people are going to reject the product, no matter how good your product is. You always have to play by market rules otherwise you are going to lose.
You can take the example of Nokia, which was the best selling mobile phone manufacturer when feature phones were at their brink, but Nokia failed. There were many factors that collectively made Nokia a failure but the primary one is the refusal of adaptability to the market.
When other smartphone sellers were providing users with an Android smartphone, Nokia was still providing a Symbian based smartphone.
When you are up to date with the technology, you could stand apart from your competitors and provide your customers with unique and new technology. Graphic design can help you in designing the framework of the product.
You can change your website design to enhance your User experience by optimizing the user interface. When you focus your attention on these factors, you could create a difference in your service and your competitor service, which helps you in standing apart from them.
Advertise Your Business to Potential Customers
You can have a revolutionary business idea, but if your customers do not know about it, then what’s the benefit. This is where advertisement comes into play. The advertising market is around $1.2 trillion which is expected to grow at an average pace of 5%.
A professional graphic designer can help you in your campaigns by designing advertisement materials like billboard design, flyer designs, etc. Designing these elements is essential as the attention span of the viewers is very limited to 3-5 seconds and the job of the design is to deliver the brand message within this time limit.
Graphic design uses visual hierarchy and other design concepts to either increase the attention time span or to deliver the message fast and sometimes do both. When you can increase these factors, you can influence the viewer into buying your product.
Use Social Media to Engage With Customers
Using social media for your business is essential in this day and age because of the user base this platform offers. There are 3.5 billion social media users worldwide and on average, a user spends 3 hours on social media.
One of the main content on Social media is images, graphics, and videos. The majority of the posts you see on social media are visual content. A business can create high-quality visual content like images, videos, etc. and post it on various social media platforms to attract customers.
Around 90% of the brands use social media to increase brand awareness and if you fall on the 10% of business then you are missing out on a big opportunity, therefore, to brand your business, you would need to have social media marketing on point.
Now, that being said, one of the main aspects of social media is the use of graphics and media. Your investment in media content can be easily recoverable if you can provide quality over quantity, therefore, it is recommended that you post shareable content that has the potential of going viral.
How to Effectively Implement the Graphic Design Strategy?
Any strategy whether it’s a graphic design strategy or a business strategy needs to have adequate planning to give direction to your team. Planning is an essential part of strategy implementation as it provides you with measurable insights that you can hold accountable.
You would need Creative design services in order to have a graphic design strategy, therefore, you should choose the services accordingly.
Design strategy in graphic design refers to the integration of graphic design and businesses with each other to produce content that can be used for the benefit of the business.
Graphic design is an essential element of marketing, whether its content marketing or offline marketing using a poster, flyer, etc. you need to have quality graphics to attract customers.
Graphic design is a very important part of the advertisement industry, it attracts us towards the brands. Graphic design gives a business a face that influences the brand positioning in the mind of the viewer.
Design is an artistic approach to anything which differs person to person but, when you add a business element to it then we can define good graphic designs as a design that presents the business such that it attracts customers towards the business.
Hi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.