Businesses and startups are always on lookout for the best ways to increase their business growth. They implement multiple ways for broadening their business and out perform their competitors. Startup growth depends on the amount of value you can provide to the customer and still make profits.
But, how can you do that?
Every business provides similar services, but what makes your business different from others are factors that help your business to grow. How much value you can provide to your customer matters a lot. There are 100s, if not 1000s ways you can provide your customer with value, but we are going to discuss the importance of graphic design and how it affects your business or startup growth.
While pursuing this goal, business usually misses the minute details and what it takes to make a difference. The most important part for taking your business to the next level is creating customer oriented products, services, website, images and everything!
If you go an extra mile, and provide someone great value, then the person will stick to your product or service for lifetime. Customer acquisition is 5 times more expensive than customer retention that directly impacts your revenue. So, having someone as a customer for life is the best option, if you want to build a budget friendly business strategy.
In this article, you will find how a custom graphic design affects the startups growth and why you should invest in custom graphic design services?
The Importance of Graphics in the Digital Age
We live in 21 century or the Digital age, where anything and everything is just a few clicks away. We spend hours online using Google, Facebook and many other websites. The most common thing that you can find there is visual images, graphics, videos and other interactive content.
Business spends millions each year to create such interactive content and if you want to become big then this is the best approach. This type of business promotion using content is called Content Marketing.
About 65% of all humans are visual creatures, making it one of the best methods to influence someone. Hence, the amount that goes into creating content which provides value to the user, helps you in converting that user as your customer.
There are different types of content for marketing, for example you can market yourself by using an Infographic. Everyone knows the importance of Digital marketing and SEO. It is the best method to promote your content as well as to get SEO benefits.
How Can Graphics Help Startup Growth?
Graphics can help a startup growth process because of its affordability. A custom-made graphic for startups can boost the business growth and development process. Since, startup begins it’s journey with a low budget and an aspiring entrepreneur. A graphic is the best way that can help them in matching the competitors.
Now, let’s find out the characteristics that make the graphic designs the best choice for startups to invest in.
First Impression Is the Last Impression
In psychology, a first impression is the event when first encounter has been established. It takes just one-tenth of a second to form an opinion about something. Once an opinion is formed then it will remain stable.
How is it related to the graphics?
Businesses use multiple methods for promoting them like using a website, billboard ad, posters etc. For all these requirements, graphics comes in heavy use. Whenever your potential customer interacts with the graphics, they form an opinion about the business. They instantly judge you in terms of professionalism, ethics and process.
Therefore, it becomes extremely important for your business to have a good first impression that you can get by investing in quality graphic designs.
Summarize Everything That You Want To Say
Whenever there is a need in the market it means opportunity. Opportunities give rise to innovative ideas and customer oriented products or better and enhanced services. With a rapidly changing market, a business has to adapt accordingly to survive against the competition.
With more and more usage of internet, people are becoming more accessible to the information and your competitors are using this opportunity to increase their sales. Now a day people are in hurry, they want the information they are searching for as fast as possible.
In today’s market, people are effectively responding to the graphics designed as per their liking. A beautifully crafted image can speak 1000 words. People want information in a few seconds and using an image to give that is the best option that a business can include in their campaigns.
Increase Rankings on Google
Ranking on Google using images is something that many people miss, but is extremely important. Google’s market share as a search engine is 87.96% in October, 2019. It has become extremely important for businesses to follow Google’s guidelines to rank better.
Google images are the best way to visually discover the data on the web. A user can quickly find the details by using an image. Google prefers a page with at least one image that is relevant. This enhances the user experience and increases the content visibility which ultimately result in increased sales.
Builds Brand Image
Creating a unique brand identity in the market helps your customers to find you. It is the element that can make you different from other businesses. Establishing a visual identity using different branding strategies helps you in gaining authority in your field.
Creating a visual branding image cannot be done without using graphics for example- the most popular branding tool used by businessman is by creating a business card design specifically made as per their taste.
By inducing more professionally created graphic designs you can showcase your professionalism. There are many different ways you can do that like using services from professional graphic designers.
A business needs different types of graphics like flyers, business cards, logo design, and much more. Setting up a visual presentation for clients using different styles of element like custom logo design will leave a long lasting impression and will showcase your professionalism.
Social media Shares
Social media is a platform where people interact with people online. With huge number of audience, these platforms have become a good place for businesses to interact with customers and get firsthand experience of customer reaction to the products and services they offer.
When someone likes your product or service they share it with friends and family and the whole concept of social media is to share content. This unique trait will help your business to get exposure to a greater audience.
Custom graphic designs are a huge part of social media post, platform like Instagram and Facebook use images as their post content. Content created to be posted on social media has to be interactive so that it gets more shares.
Grabbing the attention of your customers is important. The customer has easy access to many other businesses that are offering the same services as yours. But, the user will convert into clients only if, you can grab their attention. Graphics can be very helpful in doing that and attracting more customers.
Why Invest in a Custom Graphic Design for Startup Growth?
You should invest in a custom graphic design because a visual graphic can leave a huge impact on the viewer and can influence the viewer to become a customer. These reasons might convince you for investing on a custom graphics especially on logo design services.
People have a shorter attention span than ever before and this is also a reason why you should invest more in graphic design. First impression is everything and if you messed it up, then there is no going back.
Hi, my name is Shiv Kumar. I’m a blogger, Digital marketer at EveryDesigns and I write on various topics including design, ecommerce, startups, digital marketing, interactive content, and much more. You know, wherever the mood goes.